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Centre for Career Advancement

With 21 years of experience in the South African business sector and the world of work, Knowledge Resources is proud to expand on our current business offering. The Centre for Career Advancement was established in order to assist individuals and organisations alike with all their career development requirements.

We make sure that we are always at the forefront of business developments and can thus offer a tailored service to assist in various career development needs.

At the Centre for Career Advancement we understand that every client is different and there is no one-size fits all solution. Whether you are at school and still deciding what career path to follow or a seasoned employee hoping to make a career change; we offer a career development service that is unique to each individual. Every process is tailor-made to fit your life stage, your career path, your goals and your pocket.

We pride ourselves in enabling our clients to find their edge and walk away with a world of knowledge in their hands!


Zia Attlee currently heads up the Centre for Career Advancement. She has a BA Humanities Degree from Stellenbosch University, Honnours in Psychology from the University of South Africa and is currently completing a Master’s degree in Business and Executive Coaching at Wits Business School.

Zia started her career as an event coordinator and later headed up the Conference Department at Knowledge Resources. During this period she was exposed to a variety of industries and numerous local and international subject experts in the mentoring and coaching, human resource development, talent management, corporate social investment, African leadership, and marketing fields.

After registering with the Health Profession Council of South Africa (HPCSA) as a Psychometrist (Independent Practice) she joined Jopie van Rooyen and Partners (JvR) a psychometric publishing company. She became the manager of the Psychometric Advisory Services Department where she was involved in career coaching; facilitating various discussion groups; presenting workshops; and providing knowledge and advice on all major and specific focus areas of JvR Tests and products. During her time at JvR she contributed to traffic psychology research and presented a paper on Driver Safety in South Africa along with her colleagues at the annual Society for Industrial and Organisational Psychology of SA (SIOPSA) conference in 2010. She was also featured in the Psychologies magazine in an article addressing driving behaviour.

At the end of 2011, Zia re-joined Knowledge Resources and established the Centre of Career Advancement, a division specialising in career development for individuals and organisations. Zia is accredited in using numerous psychometric assessments such as Myers-Briggs Type Indicator (MBTI), Emotional Quotient Inventory (EQ-i), and Hogan Assessment Series. Her experience in coaching and assessments enables her to draw from a variety of models, processes and philosophies using what is most appropriate for the client and the context.

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“We need to redesign our organization to build dynamic cross-functional teams, communicate faster, and rapidly find experts. Companies which do this well, according to our research, outperform those that do not. Well this quest for the agile organization has changed the nature of what we call a job. Jobs are turning into roles, roles are becoming more highly specialized, and the new currency of value is expertise, not simply experience.”
Josh Bersin
Forbes (2012)

“The loyalty factor no longer exists. Maybe a couple of decades ago you would have worked for two or three employers in a lifetime, but the likelihood now is that you'll be working for about nine, or even setting up in business yourself."
Professor Cary Cooper
Lancaster University's management school




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