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Crystallising The Strategic Business Landscape (PDF E-book)
Marius Ungerer, Gerard Ungerer and Johan Herholdt
Publishing Date: November 2015
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Business strategy is appealing because it contains insights that promise to outsmart and outperform competitors, leading to a future that is better, brighter and more rewarding than the present. But where does good strategy start?
In their new strategy book, Crystallising the strategic business landscape, Marius Ungerer and co-authors Gerard Ungerer and Johan Herholdt provide readers with a solid point of departure for conducting impactful, relevant and future orientated strategy analyses and syntheses. Their approach is practice-led applications of strategic management tools that are based on sound theoretical foundations. The strategic business landscape is crystallised by viewing it from different vantage points to inform the development of strategic foresight, insight and cross-sight.
The book is aimed at scholars, leaders and practitioners who wish to learn how to analyse external and internal contexts as a starting point for understanding the current realities of organisations, and to serve as a basis for strategic decision-making. The book is thorough, yet accessible – the perfect companion for conducting strategic analysis and synthesis.
Focus of this book:
What is our current reality?
External Global, Macro, Industry and Customer analysis
- Market Opportunities
- Market Threats
- Resource Strengths
- Resource Weaknesses
Utilising Strategy analysis tools and problem solving approaches
What are our future strategic choices?
What are our aspirations?
How can we make these aspirations a reality?
What can we change to make these aspirations a reality?
Prof Marius Ungerer is a core faculty member of the University of Stellenbosch Business School (USB) where he research and teach strategic management, leadership and change management for post graduate degree programs like MBA, MPhil in Management Coaching and PGD in Leadership. He is also an annual visiting academic to University of Johannesburg and Nagoya University of Commerce and Business, Japan.
Dr. Gerard Ungerer is an industrial engineer and a competitive strategy gamer with a passion for complex systems, strategy, business models, technology and innovation, e-business and management. Aptly, his postgraduate studies focused on competitive business strategy in the digital economy.
Johan Herholdt is a management thinker and an experienced author of more than 10 books (five as editor) and various book chapters. He is an expert facilitator concentrating on individual and team coaching, discourse processes and dialogics, as well as systemic problem solving.
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