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TOURISM, TRAVEL & COVID-19: The New Narrative for Southern and Eastern Africa During a Crisis Vortex (PDF E-Book)

by Shanaleigh Hebbard

ISBN: 9781869228552

Publishing Date: June 2020

  • R296,00


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“When a paradigm shifts, everyone goes back to zero.” (Joel Barker)

The outbreak of COVID-19 forced the hospitality industry in Southern and Eastern Africa to lock its doors, which led to millions of cancelled bookings and billions lost in revenue. In a world of uncertainty, complexity, unpredictability and information overload, this book cuts through the clutter and panic and calmly leads you from being stuck and in survival mode to inspired action and developing a thriving mindset. 

Tourism, Travel & Covid-19 provides stories, insights, guidelines and toolkits from 24 leading experts in the tourism and travel industry. They offer hope and inspiration to business owners and their employees, customers, stakeholders and communities in a calm and confident way as they navigate the vortex of the crisis. Sparked by crucial conversations, it hopes to ignite the rebirth of a new era for tourism and travel, fix the weak links and build an optimised and sustainable paradigm that is inclusive and beneficial for all in the value chain.

Chapters include:
  1. Adaptable and Comprehensive Tourism Crisis Recovery Checklist
  2. How to manage risks and revenue optimally
  3. Identifying weak links in the Tourism Value Chain and fixing them
  4. Why storytelling is your secret weapon to have your piece of the tourism pie
  5. How to help staff and the mental health of employees during lockdown
  6. Creating circular economies and building a new model for greater wealth distribution
  7. Know what your guest wants and keep them coming back for more
  8. Benefits of digital transformation to ensure success, sustainability and greater profit margins
  9. Change your mindset from survive to thrive
  10. How to collaborate through transparent engagement that builds trust and relationships

This book also offers domestic and international travellers a glimpse of how COVID-19 has affected the tourism and travel industry. Reports and infographics provide an overview of what to expect with regard to future travel, safety and your peace of mind when the floodgates open and Africa welcomes you back to explore and enjoy all she has to offer.

If you don’t know where to start, then start with this book.


ABOUT THE AUTHOR

Shanaleigh Hebbard is the owner of Shongile – Future Self Journeys. She has extensive experience working at both ends of the tourism value chain. Shanaleigh started her tourism journey in lodge management. She was a Key Accounts Manager for an overseas tour operator, and her focus was on managing the logistics and coordination of international student travel while synchronising her clients’ needs and desires with involvement in community outreach programmes and participating in sustainable conservation projects. An entrepreneur at heart, she found her niche and enjoys arranging events for overseas authors, thought leaders, business coaches and student travellers.

Important E-Book Information

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