The Entrepreneur’s Playbook: From Rookie to Rainmaker in Seven Steps
by Sandy Van Dijk and Lesley Waterkeyn
Publishing Date: March 2019
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Approximately 50% of all start-up businesses in South Africa fail within 24 months.
What if you had access to insights and resources to ensure your business is not one of them?
There are seven stages of business development that must be mastered for a new entrepreneur to achieve sustainable business success.
The Entrepreneur’s Playbook: From Rookie to Rainmaker in Seven Steps will take you through each of these steps, from: Getting to grips with business basics; to becoming proficient at branding, marketing and sales; comprehending finances and leadership; and achieving sustainable growth and being able to meaningfully contribute to the wider business community.
Filled with real-life examples and specific, actionable advice, The Entrepreneur’s Playbook: From Rookie to Rainmaker in Seven Steps will give you the tools you need to get your new business off to a strong start.
This is the perfect handbook for every new entrepreneur who wants to get it right the first time!
ABOUT THE AUTHORS
Sandy Van Dijk
Sandy van Dijk is the co-founder of Over the Rainbow with her sister Lesley Waterkeyn. She is the COO of Over the Rainbow a social enterprise that offers support, training and connections for entrepreneurs. The challenge of starting a business has given Sandy first-hand experience of what it takes to be an entrepreneur.
Lesley Waterkeyn is the Group CEO at CWDi. She was the CEO of Colourworks, who recently merged with Designers Ink, now known as CWDi. Lesley has over 20 years of entrepreneurial experience who steered the transformation of Colourworks from a small print agency to a fully-integrated marketing agency, specialising in strategic brand experiences. She is an active member of the world’s largest peer-to-peer entrepreneurial network, Entrepreneurs’ Organisation (EO).
Amongst many other accolades, Lesley was recently an Africa’s Women of Influence 2015 finalist and 2015 Fairlady Women of the Future (South Africa).