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Surviving the SA Media
Publishing Date: 9-Jan
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There’s nothing more satisfying than seeing your company/client’s name in lights, glowing in a publication or on radio, television or the internet. But just how does this come about? And how do you do it whilst simultaneously building relationships with the media?
Award winning journalist and author Marion Scher has managed to clarify the following:
• how to get your company’s product or yourself into the media.
• how to form relationships with public relations (PR) companies, nongovernmental organizations (NGO’s) and organisations.
• how to build bridges and make the media more accessible to you.
This book also covers the following including good and bad examples, pointers and editing tips:
• getting results
• knowing your media
• writing the release
• what is meant by newsworthy
• how newspapers work
• launches of new products
• dealing with the first approach
• preparing for an interview
• an interview – what and how to say it
• handling a studio interview
• becoming a credible spokesperson
• crisis communication and the media
• social media and what it means
• dealing with the international press/agencies
This book will help you to:
• know your media
• build personal relationships
• planning your media campaign realistically
• compare one day’s news stories
• develop and bring your message across
Marion Scher has been one of South Africa's top freelance journalists for the last 21 years, writing for many leading publications such as Fair Lady, True Love, Cosmopolitan, Style, Men's Health and Sunday Times Lifestyle to name a few. In 2005 she was awarded the prestigious Rosalynn Carter Award for Mental Health Journalism from the Carter Center in Atlanta, USA and is today a member of their South African Advisory Board. Perhaps one of her biggest contributions to the media she feels, has been the journalism students she taught during her 14 years as a lecturer, many of whom today hold major positions in the media.
Her varied career has also seen her working as a producer and researcher for the SABC as well as working with radio stations.
Today she not only acts as media consultant to many of South Africa's top companies but also runs training courses on media related subjects from writing skills to handling media interviews.