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HR the new - ‘NORMAL’

Wilhelm Crous - Wednesday, June 05, 2019


A guest article by Emma El-Karout, Founder and Managing Director of One Circle

Pace of change in today’s world is phenomenal and likely to increase in line with technology. For HR, this means being prepared for changing business needs, marketplace demands, and to anticipate changes in technology. HR is evolving to a function that enables people to deal with and navigate this transformation. 

Nowadays, HR professionals are venturing into new fields. Future roles or HR projects are likely to reflect the growing focus on technology and analytics in the field.

Technology enables HR to adjust. The new workforce is accustomed to getting their needs fulfilled online - from dating to grocery shopping. HR departments need to operate at a similar slick level; there’s a need to make information and services available to people on-demand, all the time. A move from a push model of information or learning to a pull model as and when needed. This shift frees up time to focus more on high-impact activities.

Embracing technology doesn't mean taking human out of the equation. On the contrary, by 2025 HR will have more time to focus on people as opposed to transactions; hence today’s need for people with high levels of EQ. Technology is bringing a level of intelligence to HR that positions it into a consultancy, advisory and coach role rather than support and administer.

HR’s role to support the business to deliver on strategy, is ever more crucial. The Board demands HR come equipped with analytics and trends that simulate ROI on HR related investments, as well as to predict performance trends and simulate business impact.  

The most complex workplace challenge facing CEOs and CHROs is the Future of Work. 

Future of Work today is top of mind for global leaders as they struggle with its very meaning and how to best prepare their organizations for a future that is increasingly hard to predict.

Advances in technology, coupled with significant changes in talent mix and required skill sets, requires not only a holistic overhaul of the organization, but of the very definition of work itself.

Today’s talent isn’t exactly thrilled by the prospect of full-time employment with a single organization. Work today is defined as something you do, not somewhere you go anymore. Having the ability to determine how, when, where and with whom you work with is essential. Studies suggests that over the next 10 years, the number of freelancers will exceed the number of full-time employees. People are more interested in career experiences that build their personal skills portfolio and marketability than in a full-time role.

If we were able to visualize a successful organization in 2025, it will look and operate very differently than today. From talent mix, office design, and systems. 

In 2025, the lines between contingent and employees will be blurred, as the focus shifts to leveraging agile, blended teams to get work done. The company culture and mind-set will be to embrace talent, regardless of where it is found. 

The majority of the company’s workforce will be on-demand, consisting of freelancers or contingent workers; and employment will be redefined into projects or gigs. 

Various collaboration platforms offer assignments and opportunities, open to bid by a global network of talent. 

Helping mobile teams collaborate and connect while figuring out a way to measure the overall gig success will be key. 

This is not science fiction, rather, the new normal.

Make sure you're prepared for the future of work! Don't miss the Future of Work Seminar, taking place on 31 July 2019 at the Radisson Blu Gautrain hotel Sandton, Johannesburg

Key topics lined up include:

  • Unpacking the changing employment landscape and the critical skills to survive and thrive in this new era 
  • Rewarding and retaining people in a more digital future of work 
  • Understanding how the rise of the contingent workforce with impact HR
  • How Gen Z will transform the future workplace 
  • Learning from Behavioural Science to drive people through transformation in a new world of work 
  • Integrated work and life identities
  • Preparing for the future of work
Click here to learn more about this one-day seminar.


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