| Our full schedule for 2009 will be available soon! |
Marketing Legislation
As a marketer, brand manager or advertising agency you need to be aware of and understand all the legal requirements and best practices affecting the environment in which you operate. If you do not comply with these legal and ethical requirements, it is inevitable that you will not only damage your brand and company reputation, but will also harm the relationship with your customers.
There are various legal requirements to take into account: the new Consumer Protection Act was signed into law earlier this year; last year new amendments to the Competition Act were approved; and not to forget the inevitable use of intellectual property in marketing and advertising campaigns. These are just a few to keep in mind!
Knowledge Resources is proud to present an interactive seminar around marketing and advertising legislation. We have carefully selected and invited top legal experts to discuss the latest legal and regulatory developments affecting marketing. This seminar will be highly interactive with in-depth discussions around each session, which will give you the opportunity to ask your burning questions and make sense of how these regulations affect your specific industry and marketing strategy.
For more information, contact Maureen du Toit: maureen@knowres.co.za or 083 226 6657
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Corporate Health and Wellness Conference 2009
The presence of corporate health and wellness programmes in South Africa is nothing new, however in recent times and given today’s fast paced and uncertain corporate world, these programmes are getting a great deal of attention with their nature, scope and focus evolving and growing as businesses and individuals do.
Once again Knowledge Resources is proud to present the Corporate Health and Wellness Conference. Now in its 3rd year, this is the industry’s only event committed to developing new strategies in workplace health and lifestyle management giving you a holistic and refreshed view on what is current in employee heath and wellness programmes.
Join us from the 30-31 July 2009 at The Form, Bryanston and equip yourself with up to date case studies from leading expert speakers.
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HRD Conference 2009
Main Sponsor:
Knowledge Resources has put together the HRD Conference 2009 specifically aimed at assisting you as HR and Training professionals in updating your skills and knowledge.
Come learn what the industry leaders are doing within their organisations by listening to presentations from organisations such as: MTN; Coca-Cola SA; Volkswagen SA; Medi-Clinic; Nedbank; First National Bank; Bowman Gilfillan; Nike SA; Unilever SA; Momentum; New Clicks SA; South African National Defence Force; South African Police Service and MANY more.
International experts who will be presenting at this conference include:
- Ajay Pangarkar and Teresa Kirkwood, international authors of The Trainer’s Balanced Scorecard (2009) and The Trainer’s Portable Mentor (2008).
- Lance Dublin, independent management consultant, international speaker and author based in San Francisco, California.
- Amma Benneh-Amponsah, Human Resource Executive: Human Resource Division of MTN Ghana
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You will also be provided with the opportunity to visit this year’s The Star Human Resources Development Expo where you will be able to view the different stalls and see the latest trends and developments, products, systems and services. |
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Destination Marketing
| “There is no one size fits all approach to destination marketing as needs, expectations, and anticipated benefits vary from one destination to another” – UNWTO (United Nations World Tourism Organisation) |
A Destination can be anything from a nation to a region, a resort to a city, an attraction to an event . One thing is for sure, Destinations are increasingly at risk to the challenges posed by the global, technological and political changes and all too often find themselves competing against a surplus of choices. Marketing of destinations requires a clear understanding of how “place buyers” make their location decisions. Once you have this understanding, the “place sellers” can compete aggressively to attract the buyers.
The tourism market is extremely competitive and the tourist or visitor of today is definitely more selective when choosing their destinations. Today’s traveler is far better educated and has greater access to information and variety of destination options. Thus destination branding and marketing are critical and proactively managing a brand of a country, region, city or place is becoming a priority around the world. For developing countries specifically, destination marketing is however not just an exercise in luring tourists, but rather a strategic and calculated means to boost trade and investment too.
Knowledge Resources is putting together a one-day seminar focused on Destination Marketing. We are inviting key people within the industry to share their expertise and experiences with us. We are still developing this program, but will keep you updated as it develops.
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Developing and Managing High Performance Teams
High Performing Teams! As organisation’s struggle to cope with the speed of change, the ever increasing demands from customers, increased technology, the challenges that come with globalisation, and now the added pressures of the economic down turn - there is no doubt that effective teamwork can add significant value and bottom-line returns.
Teams who pull together cope with these demands far more effectively than groups of individuals. Ken Blanchard is quoted saying ‘None of us is as smart as all of us…’ High performing teams provide the foundation for organisational effectiveness, but they won't work without mutual trust and a commitment to common goals.
Trust among members, a sense of group identity, and a sense of group efficacy are the three conditions essential to a group's effectiveness…as identified by Vanessa Urch Druskat and Steven B. Wolff (Harvard Business Review).
Why is Building High Performance Teams so important? Find out more…..
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Kathy Pott, international speaker Dr Robert Hare and Zia Crous at the Snakes in Suits workshop |
