Knowledge Resources is proud to present the ULTIMATE marketing event focussing on kids, tweens, teens and the family! The Kid & Teen Republic Conference will be taking place on 20 – 21 August 2008 in Johannesburg.
Don’t miss this exciting and interactive event that will give you the opportunity to understand the worlds of kids, tweens, teens and the family and how to introduce your brand successfully and responsibly to them. Learn and engage with some of the most prominent national and international experts as they share their expertise and experiences.
JOIN US - by attending this event you will learn about new developments, research updates, future trends and innovative ideas! Come and hear what TEENS have to say and get the chance to ask them your burning questions! Join the panel discussion on marketing to kids and tweens and hear case studies from leading companies like National Geographic Kids, Three Ring Circus, Seventeen and many more.
MEET OUR INTERNATIONAL GUEST SPEAKER:
Maria T. Bailey, Founder of BSM Media, is an award-winning author of Marketing to Moms: Getting Your Share of the Trillion Dollar Market and Trillion Dollar Moms: Marketing to a New Generation of Mothers.
The confirmed topics have been carefully selected and the two days have been split up so you have a choice to attend either both days or just one day depending on your specific needs:
20 August 2008 – marketing to kids, tweens and the family:
- New and positive ways to reach kids
Alda Heunis, Managing & Senior Account Director, Egg Marketing & Communications
- Decoding the symbolic worlds of kids and their parents
Inka Crosswaite, Semiotics Specialist, Added Value
- Exploring the developmental stages of kids to bridge gaps in your marketing strategy
Carol Affleck, Developmental Psychologist, Youth Focus
- Marketing to the gatekeeper: How to win Mom’s approval and spending power
Maria T. Bailey, CEO and President, BSM Media
- Edutaining kids – the most powerful way
Fiona Thomson, Editor, National Geographic Kids magazine
- Getting to grips with the stark differences and challenges facing marketers within the children & tweens sub-segments
Jane Lyne, Managing Director, Youth Dynamix
- Panel discussion: Ethics and legal update around marketing to kids
21 August 2008 – marketing to teenagers:
- Where has the teen gone?
Khwezi Magwaza, Editor, Seventeen Magazine
- Teen trends … what’s hot and why
HDI Youth Marketeers
- Engaging teens through mobile and social media
Tyler Reed, Creative Strategist, Younique
- The power of word of mouth amongst teens
Shirley Wakefield: Business Unit Director, Instant Grass
- Cool to teens – acceptable by mom: selling to two people at once
Maria T. Bailey, CEO and President, BSM Media
- Breaking down barriers through entertainment
Kay Vee Cheytanov, Managing Director & Tanya Vandenberg, Creative Director: Three Ring Circus
- Panel discussion: Teens have their say
BOOK YOUR SEAT NOW – some of the companies who have already registered include: SABC, New Media Publishing, Wimpy, ATKV, Morrisjones and company, Nedbank, Just Imagine Consulting, Independent Newspapers, Riviera on Vaal Hotel and more.
REGISTRATION FEE:
Two-day conference: R7 500 (including VAT) / One-day conference: R3 750 (including VAT)
Special offers for group bookings, NGO’s and academics are available – contact us for more details.
For MORE INFORMATION, contact Maureen Joubert on +27 83 226 6657 or email: maureen@knowres.co.za
To BOOK YOUR SEAT, contact Maxine Pretorius on +27 11 880 8540 or email: maxine@knowres.co.za
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