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Agile Marketing Fundamentals Workshop

ICAgile Certification in Agile Marketing

Information

Two-day workshop 27 and 28 February 2019
The Radisson Blu Gautrain Hotel, Sandton | Johannesburg

Using a combination of lecture and hands-on activities, this two-day, in-person workshop will provide everything you need to start practicing Agile marketing with confidence. From choosing the right methodology to avoiding common pitfalls, our expert Agile Sherpas will set you on the path to a more effective, more efficient, more Agile way of marketing.




Who should attend this workshop?

You can attend individually or as small teams. We've designed this workshop to serve:
  • Stressed out marketers looking for ways to get more done in less time
  • Marketing teams who want a better way to connect with their audiences and customers
  • Agile sceptics who aren't sure these practices work in marketing
  • Marketing agencies looking to deliver more value to their clients
  • Any marketing professional who's ever thought, "There's got to be a better way to do this.

What you'll learn (and GAIN)

  • Why Agile is the answer to marketing challenges like rising audience expectations, exploding channel complexity, and ever more sophisticated marketing technology.
  • What Agile marketing really is, and, just as importantly, what it isn't.
  • How Agile marketing helps keep your team constantly focused on customers and their needs.
  • Three core Agile methodologies - Scrum, Kanban, and Scrumban - and when to apply each one.
  • How to create a culture of validated learning on your marketing team, from incremental improvement to iterative expansion.
  • The Agile approach to collaboration, alignment, and setting up effective teams.
  • All who complete this workshop will become Certified Professionals in Agile Marketing through ICAgile, the international certification and accreditation body.

MORE INFORMATION

Contact Katie van der Schyff for more information +27 (11) 706 6009 | katie@knowres.co.za

REGISTER

To book your seat contact Magdeline Matlatse on +2711 706 6009 |  magdeline@knowres.co.za


Take your first steps on the path towards marketing Agility with an in-person workshop


Facilitator:

Andrea is the president and lead trainer at AgileSherpas, a training, education, and consulting company designed to help marketing teams transform the way they manage their work. She is a sought-after international speaker on the intersections of Agility and marketing, having appeared recently at SXSW, Content Marketing World, MarketingProfs B2B Marketing Forum, MarTech San Francisco, and The Business Agility Conference to name a few. Her most recent book, Death of a Marketer, chronicles marketing’s troubled path and the steps it must take to claim a more Agile future.



Registration Options

REGISTRATION FEE
  excl. VAT
Agile Marketing Fundamentals
Two-day Workshop:
27-28 February 2018

R12 000.00 Excl. VAT

Please note:

  • Payment must be received prior to attendance
  • Registration fees include refreshments, lunch, parking and workshop materials

REGISTRATION OPTIONS

ONLINE REGISTRATION

Please note that you will automatically be registered and invoiced for this event.

 

FAX OR MAIL YOUR REGISTRATION

Please download the registration form and return by:

FAX

+2711 706-1127
Attention: Conference Department

MAIL

Knowledge Resources, Conference Registration, P O Box 3954, Randburg, 2115, South Africa

 

PHONE US

Please call a conference customer care consultant on +2711 706-6009+2711 706-6009

Online Registration Form

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MORE INFORMATION

Contact Katie van der Schyff for more information +27 (11) 706 6009 | katie@knowres.co.za

REGISTER

To book your seat contact Magdeline Matlatse on +2711 706 6009 |  magdeline@knowres.co.za

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