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Marketing for Schools Seminar


25 October 2018

Marketing your school is imperative in today’s competitive schooling environment. There are too many schools to choose from – parents and pupils can choose one school over another based on its offering and reputation, hence building a compelling brand for your school is very important.

Marketing a school does not only involve getting enrolments. It is a process, backed by market research and supported by a clear vision of what you’re trying to achieve. It includes actively communicating and promoting your school’s purpose, values and offerings to parents, pupils, staff and the community.

In the world of marketing, what’s effective today may not be effective tomorrow. Stay ahead of the curve by keeping up with the latest marketing trends! Attend the Marketing for Schools Conference on 25 October 2018 in Johannesburg to equip yourself with skills to put your school above the rest with best marketing and branding strategies.

Why you should attend:

  • Hear how the Millennial generation select schools for their children and how to get them to trust your brand
  • Learn how to build a compelling school brand for school
  • Leave the seminar with tips on how to develop the best marketing and branding strategy for your school
  • Streamline your marketing activities to building relationships with your school’s stakeholders
  • Discover how to use analytics for market targeting and reporting
  • Get tips on how to run effective social media campaigns

Who should attend:

  • Marketing managers
  • Marketing coordinators
  • Registrars
  • Business managers
  • School principals
  • Anyone involved with school promotions, admissions, development and community relations

For more information about the Conference, please contact Siphiwe Mashoene on or +27 11 706 6009.


25 OCTOBER 2018

07:30–08:15 Registration | Meet and greet conference attendees, presenters and Knowledge Resources Registration Staff

Welcome & introduction by chairperson


Brand Marketing — Strategies for developing, defining and communicating your school’s brand

Linda Hamman, Head of Marketing, Redhill School


The importance of updated marketing research in the marketing of a school

Mari Lategan, Head: Marketing and Communications, CURRO

10:30–11:00 Morning Break | Enjoy coffee/tea and snacks and connect with leaders from across the industry


Standing out from the crowd – building relationships with your school’s stakeholders (pupils, parents, teachers, alumni and staff) to secure their long-term loyalty and support

Murray Witherspoon,
Marketing Manager, Michaelhouse


Making Analytics work for you - taking control of your data to drive marketing effectiveness for your school

Lebo Moerane, CEO, Unpack This

12:30–13:30 Lunch | Engage in meaningful, learning conversations while enjoying a delicious meal


How to market a school with a limited marketing budget

Dr Reaan Immelman, General Manager: Education & Skills I Group Citizenship, Barclays Africa


Social media marketing 101 – basic skills to get you started on the best social media campaigns for your school

Nkuli Nhlabathi, Content Producer, Flume


Afternoon tea break


Marketing to Millennial Parents

Dr Carla Enslin
, National Academic Navigator, Vega School

16:00 Close of Conference


Lebo Moerane, CEO, Unpack This
Lebo is currently the CEO of Unpack This, a digital experiences agency that focuses on creativity and technology meeting to delight consumers with memorable experiences. She has passion for facilitating the process of innovation which has found her working as an ideation specialist in entrepreneur development spaces as well as corporate companies looking to innovate
Dr Reaan Immelman, General Manager: Education & Skills I Group Citizenship, Barclays Africa
Dr Reaan Immelman obtained his PhD in the field of School Marketing from the University of Johannesburg. He is currently the Head of Education at Absa. Previous positions include Dean of Commerce and Campus Director at the Pearson Institute of Higher Education. He authored various international conference papers and journals and was also a part time lecturer at Monash University. He is currently a senate member at the Pearson Institute of Higher Education.
Murray Witherspoon, Marketing Director, Michaelhouse
Raised in a family of educators and weaned on a love of learning, Murray’s school years were a time redolent of purpose and a sense of belonging. A prime candidate to follow a career in education then? Alas, he never received the calling to the most noble and vital of all professions. Years of traveling and working in Europe and around South Africa brought Murray to the happy point in my career where the unique satisfaction and the various challenges of marketing an independent school provide the perfect blend of corporate disciplines in an educational environment! He has lived and worked for the past eight years in the rolling green hills of the KwaZulu-Natal Midlands with his wife, their two sons and two sausage dogs. He is at peace with the knowledge that he will never run every trail or read every book. But there’s no harm in trying.
Mari Lategan, Head: Marketing and Communications, CURRO
Marí Lategan is the Head of Marketing and Communications at Curro Holdings, a JSE-listed independent school operator. She holds an MBA (cum laude) from Stellenbosch University’s Business School, an Honours in Journalism, a BA degree and is currently working on her PhD. She is a former Publisher of the Women’s Magazine Division at Media24 and founder of the strategic business and communications consultancy, In Context. Lategan currently heads up all marketing and communications across the six Curro brands.
Nkuli Nhlabathi, The Content Guy | Social Media Manager, Flume
Nkuli is an experienced Associate Creative with a demonstrated history of working in the Marketing & Advertising industry becoming an expert in Social Media Content Creation. He is skilled in Market Research, Marketing Strategy, Digital Marketing, and Creative Problem Solving, Nkuli is a strong media and communication professional with an Honours Bachelor of Arts (B.A.) degree focused in Organisational Psychology, Industrial & Economic Sociology and Management from Rhodes University.
Dr Carla Enslin, National Academic Navigator, Vega School
Dr Carla Enslin is Head of Strategy and New Business Development at Vega School. Vega offers qualifications in design, brand and business studies in four major metropolitan areas in South Africa (Johannesburg, Cape Town, Durban and Pretoria). Carla’s interest and experience includes brand strategy, the design and implementation of brand identity systems and contact strategies. She also serves on the Brand Africa Council, is a Research Associate at the University of Stellenbosch Business School and a Teaching Fellow at the University of Cape Town’s Graduate School of Business. Carla acts as a consultant to and trainer for companies, both local and international.
Linda Hamman, Head of Marketing, Redhill School
In 1990, Linda started an IT business developing, selling, implementing and supporting ERP software. She built it up to a national organisation with a staff of 55, and sold it to a JSE-listed company ten years later. In 2000, motivated by her philosophy around employee engagement, Linda launched Talk2Us, a strategic consultancy. Through Linda’s adept business acumen and insight, and a professional fired-up team, Talk2Us has grown exponentially to a multi-client corporate organisation, much in demand, and much admired. Providing strategic, tactical and operational engagement interventions to its blue-chip clients. Linda is a proponent of the importance of internal engagement, and what she calls ’the authenticity gap’ – the gap between what you say you do, and what you actually do. If what you say and what you do are not aligned there can be no authenticity. As a result, the brand and its promise cannot be trusted – nor can your business. Linda practises what she preaches, and her spirited enthusiasm permeates throughout the company.

Sponsors and Exhibitors

Would you like the opportunity to market your company’s products and services to delegates at this seminar?

For information on sponsorships and exhibitions please contact Keel Heubner+27 (21) 556 7663 or


Seminar | 25 October 2018 
R3 000.00  excl. VAT

Please note:

  • Payment must be received prior to attendance
  • Registration fees include refreshments, lunch, parking and conference material
SETA grants and accreditation requirements
Many of our delegates enquire about the accreditation of our events. There is a misconception that organisations qualify for SETA grants only for accredited programmes. This is not correct. The payment of SETA grants is regulated by the Government Gazette, no. 9867, Vol. 570, 3 December 2012, no. 35940. These Regulations clearly state that the SETAs “must allocate a mandatory grant to a levy paying employer” that has submitted a WSP and ATR by the regulated date, has provided all the information required in the regulated template, and is up to date with skills levy payments. Furthermore, the template in the Regulations (Section C: Skills Development) allows employers to include ALL planned training in the report; not only accredited programmes.
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Please note that you will automatically be registered and invoiced for this event.



Please download the registration form and return by:


+2711 706 1127
Attention: Conference Department


Knowledge Resources, Conference Registration, P O Box 3954, Randburg, 2115, South Africa

            Download form


Please call a conference customer care consultant on +2711 706 6009

Online Registration Form

* Required

Two-day Conference
Day One of Conference
Day Two of Conference
Pre-conference Workshop 1
Pre-conference Workshop 2

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  • Register for 3 people and the 4th person attends free of charge!
  • Special discount for registered NPO’s, small businesses (30 or less employees) & full-time lecturers at universities – contact us for more information!


For more information and to book your seat contact  Siphiwe Mashoene on +2711 706 6009


To book your seat contact Magdeline Matlatse on +2711 706 6009

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