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The Chief Marketing Officer Conference

Present and Future Challenges

Information

Two Day Conference
05-06 September 2018
Radisson Blu Gautrain Hotel, Sandton | Johannesburg


The successful CMO of today is more intertwined with the business and are moving beyond their traditional marketing function to one in which they provide strategic leadership, create cutting-edge strategies and contribute to the financial performance and value creation of the organisation. With their deep understanding of customer behaviour and armed with big data, CMOs should be key contributors in driving strategic business growth within a company. However, in the hyper-connected, fast-changing and challenging business world, this is no easy task. CMOs have to cope with the influx of data, harness analytics to measure performance and guide decisions that drive real growth, improve their digital and technical skills, manage the talent in their marketing teams and develop better strategic leadership skills in order to become key members of the C-suite.

A new kind of technology-driven innovation is also changing the rules of business and devastating companies and industries seemingly overnight, new products and services that enter the market better and cheaper than established products, with dramatic market adoption almost right from the start. To survive, companies must learn the new rules of strategy and competition!

The CMO Conference, taking place from 05 - 06 September 2018 in Johannesburg was designed to address these issues, and is a high-level, strategic event, exclusively for CMOs, Marketing Directors and Senior Marketing and Sales Executives. The event will provide a unique platform for high-level discussions and equip CMOs with expert knowledge, research findings, future trends and valuable connections.

Contact Siphiwe Mashoene +2711 706 6009 or siphiwe@knowres.co.za

Conference Programme

DAY ONE • 05 SEPTEMBER 2018

07:30–08:30 Registration | Meet and greet conference attendees, presenters and Knowledge Resources Registration Staff
08:30–08:45

Welcome & introduction by chairperson


08:45–09:30

The future business environment in context - the implications and challenges for the CMO and the Marketing Profession

Morne Mostert, Director ,Institute of Futures Research

09:30–10:30

The new role(s) of the CMO       

Moderator: Angela Bruwer, Academic Head at IMM Graduate School of Marketing

Panellists:
Shaun Barnes, Senior Client Partner, Korn Ferry Hay Group
Mpho Seboni, Director, Spence Stuart
Ntombi Mhangwani, Director for Integrated Marketing & Communications, Accenture
Rita Doherty, Group Strategic Director, FCB Africa


10:30–11:00 Morning Break | Enjoy coffee/tea and snacks and connect with leaders from across the industry

11:00–12:00

The CMO as Leader

Rita Doherty, Group Strategic Director, FCB Africa


12:00–13:00

Embracing Disruption

Mpumi Nhlapo, Head of Partner Sales & Marketing, T-Systems

13:00–14:00 Lunch | Engage in meaningful, learning conversations while enjoying a delicious meal

14:00–15:00

The CMO/CIO Partnership

15:00–16:00

Neuroscience and the century of the brain
- Neuromarketing - Facts & Myths      

Werner van Zyl, Neuromarketing Association of SA


16:00 Close and wrap up day 1

 

DAY TWO • 06 SEPTEMBER 2018

07:30–08:30 Registration | Meet and greet conference attendees, presenters and Knowledge Resources Registration Staff
08:30–08:45

Welcome & introduction by chairperson


08:45–09:30

Managing through turbulence - The CMO's role

Heidi Brauer,
CMO, Hollard Insurance

09:30–10:15

The state of brand marketing in SA - Implications and challenges from the latest Brand Barometer Survey          

Leign-Anne Acquisto, CEO, Brand Council SA        

10:15–10:45 Morning Break | Enjoy coffee/tea and snacks and connect with leaders from across the industry

10:45–11:30

The CMO as talent manager and talent developer

Janko, Director and Organisational Psychologist, Human Interest 

Ian Chauvet, Associate, Human Interest

11:30–12:15

Artificial Intelligence and the marketer

Bheki Twala, Deputy Chairperson of the School Research Committee, UNISA

12:15–13:15

he CMO as a true business partner - General Discussion

Panellists:
Daniel Padiachy, CMO, McDonalds
Nanzala Mwaura, Head of Ipsos Connect
Nadine Damen, Director of Marketing ,‎The Capital Hotel Group 


13:15–14:15 Lunch | Engage in meaningful, learning conversations while enjoying a delicious meal

14:15–15:15

Performance and success metrics for the CMO, moving from vagueness to the specific 

Nanzala Mwaura, Head of Ipsos Connect


15:15–16:00

Leveraging digital to optimise customer experience - a vast array of new digital tools can help you reimaging the customer journey

Gugu Nkabinde,
Head of Strategy, Avatar 


15:00 End of Conference | refreshments and networking


Speakers

Dr Morne Mostert, Director, Institute of Futures Research
Dr Morne Mostert is the Director of the Institute for Futures Research at Stellenbosch University. He advises globally on Futures-based executive decision-making and cognitive development for senior leaders and has worked in Geneva, Paris, London, Dubai, Madrid and several African countries. Subsequent to his PhD in the Management of Technology and Innovation, his areas of specialisation include Futures Thinking, Strategic Thinking, Systems Thinking and Creative Innovation. He is the founding Chairman of media tech start-up Africa Business Radio and is a member of the ILO international panel of experts on the Future of Work. Dr Mostert is a regular keynote speaker and frequent guest on radio and television in the business media. He is the author of the influential book Systemic Leadership Learning – Leadership Development in the Era of Complexity, which has been the prescribed text for several international programmes on strategic leadership.
Nanzala Mwaura, Head of Ipsos Connect
Nanzala is Head of Connect at Ipsos South Africa. Nanzala, who is originally from Kenya but has been based in South Africa for the last 9, has a wealth of experience in research across Sub-Sahara Africa that cuts across sectors but with specific emphasis in media, FMCG and the financial services sector. Nanzala’s areas of expertise include brand strategy, large tracking studies and market entry studies. Nanzala is also the assistant Secretary General of the Kenyan Diaspora in South Africa.
Nadine Damen, Director of Marketing, The Capital Hotels and Apartments.
Nadine started her career in marketing working at Comair Limited, where she remained for 16 years. She led the marketing team that launched kulula.com, a brand that set itself apart from competitors through its quirky and disruptive branding and marketing. After leaving Comair to build her own marketing consultancy, Nadine worked for Interbrand Sampson deVilliers as a Senior Brand Consultant, where she worked with some of South Africa’s top brands on their strategy and brand identity in the market place. Nadine was appointed Director of Marketing at The Capital Hotels and Apartments in May 2017. She heads up the marketing and communications for the hotel group and works alongside the HR team to create a company culture that feeds the newly developed brand positioning. Nadine holds a Leadership Development Certificate from Gordon Institute of Business Science (GIBS) and a National Diploma from the Institute of Marketing Management (IMM). Her accolades include being a Loeries Judge in 2003 as well as a winner of multiple Loerie awards, being shortlisted for a Cannes award for the 2010 World Cup “You know what” campaign and achieving second place in the Sunday Times Top Brands awards for kulula.com.
Dr Andrew Johnson, Chief Learning Officer, Eskom (Editor of Leadership: Perspectives from the frontline, published by KR)
Andrew Johnson is the Chief Learning Officer at Eskom’s Academy of Learning. His career has included work at Edcon, MTN, Transnet, Anglovaal Mining and the JSE. He has held various non-executive directorships. He has consulted for several state-owned entities, private companies, and African and BRICS utilities. Andrew was awarded the HR Director of the Year Award by IPM, and a Lifetime Achievement Award by the SABPP.
Janko Kotzé, Managing Director and Industrial Psychologist, Human Interest
Janko is an Industrial Psychologist and holds a Master’s Degree in IO Psychology at Unisa (Cum Laude). He is the Founder of Human Interest, a leading talent management consulting firm that partners with organisations to create a high-performing, integrated talent ecosystem – characterised by highly motivated, engaged and committed people. He has extensive consulting experience and has designed and delivered people solutions across the globe. He is passionate about the principles of high performance and engagement and has successfully partnered with Olympians, Sports Teams, Leadership Teams and Organisations to achieve their objectives. His qualifications also include a BCom Sport Management, BCom Hons Industrial Psychology, Certificate in Marketing & Customer Centricity (Cum Laude) and an Intensive Coaching Training Accreditation (Cum Laude).
Ian Chauvet, Principal, Human Interest
Ian holds a Master’s Degree in IO Psychology at Unisa (Cum Laude). He has worked in a number of organisations and has extensive consulting experience across multiple industries in the fields of Human Resources Management, Talent Management and Change Management. Ian is a Principal at Human Interest where he leads the design and delivery of global projects. Apart from deep technical expertise, Ian has vast general management experience – specifically providing leadership and management expertise to an emerging business in the ITC sector. Ian is currently a PhD candidate at UNISA where he is exploring the overlap between IO Psychology, Sport Psychology and the performance of the New Zealand rugby team. He is passionate about finding that elusive sweet spot in organisations between people, processes and technology – creating winning teams and businesses.
Shaun Barnes, Senior Client Partner, Korn Ferry Hay Group
Shaun Barnes has over twenty years of experience in helping organizations in the development of tailor-made solutions. He has worked with a wide number of clients across several industries and has led the implementation of several global projects. He has strong experience in the mining, fast moving consumer goods, financial, and telecommunications sectors. Shaun has extensive experience in job measurement, organizational design, reward strategies and design, executive reward programs, strategic workforce planning, and performance management. He has been with Korn Ferry Hay Group for twelve years. Prior to this he ran his own consultancy for four years and was previously a human resources manager at a large transport company as well serving several years in the diplomatic service. Shaun holds a bachelor’s of art (law) from the University of the Witwatersrand and a bachelor of business administration (honors) from the University of Stellenbosch Graduate School of Business.
Mpho Seboni, Director, Spencer Stuart
Mpho Seboni manages Spencer Stuart’s Johannesburg office and is a member of the Board, CEO, Financial Services, Private Equity and Technology, Media & Telecommunications practices. He consults with leaders across industries, with particular expertise in the financial services, technology, telecommunications and media industries. Mpho previously was the managing director of Makana ICT, an investment holding company, where he managed a portfolio of technology and telecommunications investments. Before that, he was CEO of Tepco Petroleum. He spent a number of years as management consultant for Gemini Consulting, focusing on business operations improvement and strategy assignments for blue-chip clients in the telecommunications, financial services, manufacturing and energy sectors of the U.K. and South African economies. Mpho has a B.A. in economics and psychology from McGill University in Canada and a Master of Science in management from Oxford University.
Leign-Anne Acquisto, CEO, Liquorish Ink
Leigh-anne is a brand behaviour specialist and the CEO of Liquorish Ink, a boutique brand communication and media agency based in Johannesburg. Throughout her career which started in 2003, she has led some of the most dynamic strategic teams in the industry for major agencies and consultancies and in doing so has worked with a cross section of global and local clients across a variety of industries and sectors. For the past 8 years she has been the founder and CEO of Liquorish Ink which is now the strategic communications partner to a number of local brands, including MTN, Coricraft, Little Green Beverages, Pandora, Thornybush Luxury Game Lodge Collection, FNB private Wealth and Ads24 to name a few. For the past 3 years she has sat as the Chairperson of The Brand Council of South Africa and is deeply passionate about working towards a more integrated, transformed and economically viable branding industry.
Heidi Brauer, CMO, Hollard Insurance
Heidi joined Hollard in May 2013 as Chief Marketing Officer, and her role includes all group brand activities including brand, PR, internal marketing, digital marketing and sponsorship as well as the group’s Customer focus. Heidi was previously Executive Manager, Group Marketing, Loyalty & Strategic Partnerships at Comair taking care of kulula.com, British Airways, SLOW lounges, Daddy’s Deals, kulula credit card, jetsetters and Executive Club. Before that she was Deputy CEO & Marketing Director at research house Ipsos Markinor, after some time in the pharmaceutical industry following a BSc degree in Nursing at Wits. Heidi has been a Member of Vega Brand School National Advisory Council. She served for 7 years as a Board member and Deputy Chairman of the Marketing Association of South Africa and as Board member of ABC. She has judged the ACA’s APEX awards, the PRISA Prism awards, the FM AdFocus awards, the AMASA Media awards and the Loerie Awards. She is a silent partner at Halo Agency and a business partner on the Partnerships for Possibility Programme where she partners with a school principal in an under resourced school.
Mpumi Nhlapo, Head of Partner Sales & Marketing, T-Systems
MPUMI NHLAPO (Bachelor of Business Science, Information Systems Honours, Economics Major, Marketing Major) is a recognized thought leader, writer and public speaker on Digital Economies, emerging digital trends and on how organisations and individuals can embrace a ‘digital mindset’ in order to be relevant and effective in a rapidly evolving digital society. He spent over 10 years building Intervate Solutions, a start-up business in the Technology sector, with his partners, which they grew to become the leading Microsoft Solutions Provider in Africa. They eventually sold Intervate to T-Systems, a subsidiary of German Multinational Deutchse Telekom, where Mpumi currently fills the role of Head of Demand Management, Marketing, Communications and Product Portfolio. Mpumi is also a Creative Director and Strategic Marketing Consultant working with organisations to leverage strategic marketing together with digital in order to develop future focused growth strategies. He is also a talk radio host on Cliff Central; DISRUPT WITH MPUMI focuses on immersive disruption across industries.
Daniel Padiachy, CMO, McDonalds
Daniel Padiachy has seasoned and respected experience in Marketing, Consumer Insights and Strategic leadership. He joined McDonald’s SA in 2006 and currently holds the position of Chief Marketing Officer and is responsible for Marketing; Brand Communications; Consumer Insights; Business Insights; Brand and Corporate Strategy and Digital. Daniel holds a MBA in Marketing Strategy from WITS University and he is also qualified as a Chartered Marketer in SA recognised by The Marketing Association of South Africa MA (SA).
Werner van Zyl, Neuromarketing Association of SA
Werner is Co-founder of the Neuromarketing Association of South Africa (NMASA) and Founder of Connectomes, a research company specialising in Structural Equation Modelling (SEM) and brain-science based consulting and content development. Currently, Werner is completing his PhD on Knowledge Management Systems in SMEs.

Sponsors and Exhibitors

Would you like the opportunity to market your company’s products and services to delegates at this seminar?

For information on sponsorships and exhibitions please contact Keel Heubner keel@avenue.co.za
   
   
   

REGISTRATION FEES
  Excl. VAT
Attending TWO-DAY CONFERENCE 05-06 SEPTEMBER 2018 R7 400.00 excl. VAT
Attending ONE-DAY CONFERENCE ONLY R3 700.00 excl. VAT

Please note:

  • Payment must be received prior to attendance
  • Registration fees include refreshments, lunch, parking and seminar materials
SETA grants and accreditation requirements

Many of our delegates enquire about the accreditation of our events. There is a misconception that organisations qualify for SETA grants only for accredited programmes. This is not correct. The payment of SETA grants is regulated by the Government Gazette, no. 9867, Vol. 570, 3 December 2012, no. 35940. These Regulations clearly state that the SETAs “must allocate a mandatory grant to a levy paying employer” that has submitted a WSP and ATR by the regulated date, has provided all the information required in the regulated template, and is up to date with skills levy payments. Furthermore, the template in the Regulations (Section C: Skills Development) allows employers to include ALL planned training in the report; not only accredited programmes.


REGISTRATION OPTIONS

ONLINE REGISTRATION

Please note that you will automatically be registered and invoiced for this event.

 

MAIL YOUR REGISTRATION

Please download the registration form and return by:



MAIL
Knowledge Resources, Conference Registration, P O Box 3954, Randburg, 2115, South Africa
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PHONE US

Please call a conference customer care consultant on +2711 706 6009

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Two-day Conference
Day One of Conference
Day Two of Conference
Pre-conference Workshop 1
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KR in partnership with IMM Graduate School



SPECIAL OFFERS

Register 4 delegates and the 5th delegate attends free of charge!


MORE INFORMATION

For more information and to book your seat contact Siphiwe Mashoene on +2711 706 6009 or
siphiwe@knowres.co.za

REGISTER

To book your seat contact Magdeline Matlatse  on +2711 706 6009 or 
magdeline@knowres.co.za

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