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Marketing Analytics Seminar

Take control of your data to drive marketing effectiveness deliver a superior customer experience



15 March 2018

Never before have marketers had access to so much data about their customers. And the quantity of this data continues to grow exponentially, as more channels and devices become readily available.

The availability of data is not the challenge. However, finding clear insights from within this wealth of data is.

But correctly utilised, marketing analytics can empower you to:

  • Understand your customer better
  • Deliver an optimal customer experience
  • Improve decision-making, planning and budgeting
  • Apply the best marketing approaches to increase ROI
  • Drive product innovation
  • And more!

There is no doubt that marketers that incorporate data into their operations have a huge advantage over their peers. Applied holistically, marketing analytics allows for better, more successful marketing by enabling you to close the loop as it relates to your marketing efforts and investments.

The KR Marketing Analytics Seminar is uniquely designed to help you improve your overall marketing strategy using an analytical approach. It provides a platform to share insights into the innovations that are driving success in leading organisations in South Africa.

Who should attend:

  • Marketing executives
  • Brand managers
  • Marketing managers
  • Marketers
  • Advertisers
  • Market researchers
  • Consumer insight managers
  • Product managers
  • Sales managers

Reasons for attending:

After attending this seminar, you will leave with:

  • Specific tactics to enhance your marketing analytics strategy.
  • The knowledge of how to use data to drive sales and deliver a ROI.
  • An understanding of how to use analytics to maximise customer engagement.
  • An overview of the analytical tools and responsive technologies available.
  • The tools needed to optimise your database to reach more prospects in your target audience.
  • An understanding of how artificial intelligence can help your organisation.
  • The right connections needed to implement and grow your analytics strategy.


Contact Siphiwe Mashoene +27 11 706 6009 or


DAY ONE • 14 MARCH 2018

07:30–08:30 Registration | Enjoy some light snacks, coffee and tea


Building a Marketing Analytics Framework

Sagren Pather,
Head: Digital Marketing & Analytics, Standard Bank


How to get ahead of the digital revolution using Artificial Intelligence (AI)

10:30–11:00 Morning tea break | Enjoy some light snacks, coffee and tea


Marketing Analytics Strategy - best practices for marketing measurement and ROI

Anton Koekemoer,
Digital Marketing Specialist, Open Circle


Evolving your analytics ability to take advantage of the new marketing mix opportunities within mobile and social and media

Thabiso Bambo,
Digital Games Editor, KWESÉ TV


Measuring the effectiveness of your website

Audrey Naidoo,
Head: Digital Marketing, Absa


Lunch | Meet and network with speakers and delegates

14:00 – 15:00

Getting to know your customers through data

Joseph Neusu,
Guerilla Marketing: Business Unit Manager, Adclick Africa


Using data and analytics to drive sales decisions that turn account potential into profitable growth

Lebo Moerane,
CEO, Unpack this

16:00 Wrap up and close of Semainr


Lebo Moerane, CEO, Unpack this
Lebo is currently the CEO of Unpack This, a digital experiences agency that focuses on creativity and technology meeting to delight consumers with memorable experiences. She has passion for facilitating the process of innovation which has found her working as an ideation specialist in entrepreneur development spaces as well as corporate companies looking to innovate
Anton Koekemoer, Digital Marketing Specialist, Open Circle
Anton is a digital marketing specialist with international marketing experience and a successful track record in planning & leading digital marketing teams, campaigns and strategies. His career has spanned a variety of digital marketing mediums, from search engine optimisation to mobile focused marketing campaigns. In his current role, he provides thought leadership, strategic counsel and account direction across a number of mediums and campaigns.
Joseph Neusu, Guerilla Marketing: Business Unit Manager, Adclick Africa
Joseph is a skilled and experienced digital marketing specialist with great passion for the industry. He is responsible for creating and executing 360-degree digital marketing strategies for the brand in the owned, earned and paid media space. He streamlined and documented digital strategies (including the overall content marketing strategy + social media optimisation). Prior to joining Adclick Africa, he worked in a similar capacity for Yookos, an emerging social networking platform. His roles and responsibilities covered user acquisition and onboarding, engaging users and retaining and leveraging them for advocacy purposes.
Sagren Pather, Head: Digital Marketing & Analytics, Standard Bank
Sagren leads a team of Digital Rockstars and mathemagicians as Executive Head: Digital Marketing and Marketing Analytics at Standard Bank. With a deep passion and attraction to technology, innovation and people; these interests steered his career towards the online world, where he harnessed his skills understanding consumer behavior online and driving contextual experiences. The allure of the immediacy of radio and television expanded his experience in Digital media sales, Marketing, brand management, advertising, IT and broadcasting at Jacaranda 94.2 and the SABC. Most recently Sagren has been spearheading data driven marketing in digtal marketing, media and advertising and enabling analytics for ecommerce business on retail banking.Sagren has an Advanced Diploma in E-commerce, Advanced Diploma in Digital Marketing, Executive Leadership Programme at Nokia, Strategic Leadership Programme at Standard Bank.

Sponsors and Exhibitors

Would you like the opportunity to market your company’s products and services to delegates at this seminar?

For information on sponsorships and exhibitions please contact Barbara Spence

  Price Excl. VAT
Marketing Analytics Seminar: 14 March 2018
Early Bird special till 22 Dec 2017 R3 485 (you save R592)
R4 100.00(excl. VAT)

Please note:

  • Payment must be received prior to attendance
  • Registration fees include refreshments, lunch, parking and seminar materials
SETA grants and accreditation requirements

Many of our delegates enquire about the accreditation of our events. There is a misconception that organisations qualify for SETA grants only for accredited programmes. This is not correct. The payment of SETA grants is regulated by the Government Gazette, no. 9867, Vol. 570, 3 December 2012, no. 35940. These Regulations clearly state that the SETAs “must allocate a mandatory grant to a levy paying employer” that has submitted a WSP and ATR by the regulated date, has provided all the information required in the regulated template, and is up to date with skills levy payments. Furthermore, the template in the Regulations (Section C: Skills Development) allows employers to include ALL planned training in the report; not only accredited programmes.



Please note that you will automatically be registered and invoiced for this event.



Please download the registration form and return by:

+2711 706 1127
Attention: Conference Department

Knowledge Resources, Conference Registration, P O Box 3954, Randburg, 2115, South Africa

Online Registration Form

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  • Register for 3 people and the 4th person attends free of charge!
  • Special discount for registered NPO’s, small businesses (30 or less employees) & full-time lecturers at universities – contact us for more information!


For more information and to book your seat Contact Siphiwe Mashoene +27 11 706 6009 or


To book your seat contact Magdeline Matlatse  on +2711 706 6009 or

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