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Marketing for Schools Seminar

Effective strategies for branding your school


12 September 2017
Radisson Blu Gautrain Hotel, Sandton

Research by Stellenbosch University shows that private school enrolment grew by 75.9% between 2000 and 2010 compared to only 1.4% in government schools. This is due to the rise of low-fee independent schools that were established in the past two decades. The number of schools claiming a share in the private institution enrolment pie in South Africa has increased. To stand out from the rest, your school needs the best marketing and branding strategy.

The digital environment has made it easy for school marketers to carry out their marketing strategies. However, competition has also escalated due to the cost efficiency factor in the digital media. Your school can benefit from digital media if you have the right strategies in place.

Schools should look to invest resources (time, money, energy) in the marketing function of their institution. Not only for immediate enrolment results, but for branding and boosting the school’s reputation. This will in the long run boost the enrolments figures of the institution.

So… how do you make your school stand out from the rest?

Good school marketers are always a step ahead! Join other school marketers and brand ambassadors at the Marketing in School’s conference to be held the 12th September 2017 in Johannesburg and ensure that you maintain the fundamentals of brand building for long term success.

Why you have to attend this seminar:

  • Get insights on reputation management and learn how to develop a reputation management strategy for your school.
  • Leave the seminar with tips on how to develop the best marketing strategy for your school
  • Discover how corporate social responsibility can boost your brand
  • Improve your school’s brand after hearing insights some of the best school brands in the country
  • Learn how to turn your stakeholders in to everyday ambassadors for your school

Who should attend:

  • Marketing managers
  • Marketing coordinators
  • Registrars
  • Business managers
  • School principals
  • Anyone involved with school promotions, admissions, development and community relations


Contact Siphiwe Mashoene +2711 706 6009 or




Meet attendees, speakers and KR staff


Opening and Welcome


Leadership’s impact on the brand – the effect on your institution

Colin Northmore,
Headmaster, Sacred Heart College


KEYNOTE: Developing a successful marketing strategy for your school

Marthie van der Wat, Senior Marketing Manager, ADvTECH

10:00 – 10:30

Enjoy some refreshments to keep you energised and connect with fellow delegates & speakers.

10:30 – 11:15

Optimising Digital Media for branding and marketing your school

Dr Carla Enslin, Head of Strategy, Vega School of Brand Leadership

11:15- 12:00

Reputation management for your school - preparing, managing and the aftermath

Leigh-Anne Verster, Head of PR, St Mary School

12:00 - 13:00

Enjoy a mouth-watering lunch with a wide selection of gourmet dishes

13:00 – 13:45

Using Corporate Social Responsibility to reinforce your brand

Michelle Govender,
Director: Strategic Marketing, B-Cause

13:45 – 14:30

Panel Discussion: Stakeholder-led marketing - How to turn stakeholders into everyday ambassadors

  • Lebogang Montjane, Executive Director, Independent Schools Association of Southern Africa (ISASA) – (Invited)
  • Masego Chulu-Mantsho, Senior Brand & Marketing Communications Strategist at Ogilvy & Mather
  • Itumeleng Matlaila, General Manager: Marketing & Business Intelligence, Trudon & St Stithians Boys’ Prep Pretoria Chair
  • Dr Reaan Immelman, General Manager: Education & Skills | Group Citizenship I  Barclays Africa

14:30 – 14:45

Take a quick break, enjoy some afternoon refreshments and recharge for the last sessions of the day.

14:45 – 15:30

Old School vs New School marketing:  Is your marketing strategy the right one for your school?

Masego Chulu-Mantsho, Senior Brand & Marketing Communications Strategist at Ogilvy & Mather




Leigh-Anne Verster, Head of PR, St Mary School
Leigh-Anne has always been interested in people and organizations and her boundless energy and enthusiasm define her. She attended St Mary’s School, Waverley, where she matriculated with distinction, having excelled in a wide range of activities. She studied B Com. in Management and Economics at Rhodes University and was selected for the prestigious Standard Bank Graduate Programme. She worked for Standard Bank while completing her Honours degree in Business Management, part-time. Her vibrant personality and superb inter-personal skills ensured her rapid promotion to Manager in Personal and Business banking. Leigh-Anne became a facilitator, training credit and business banking personnel, countrywide. She joined St Mary’s School, Waverley, in 2012 where her skills have been employed in the marketing department and as an integral member of the management and executive team. Leigh-Anne is the Head of Public Relations. Her advice is sought on many levels and she is a custodian of the ethos and the brand of St Mary’s.
Itumeleng Matlaila, General Manager: Marketing & Business Intelligence, Trudon & St Stithians Boys’ Prep Pretoria Chair
Itumeleng Matlaila is a seasoned Marketing and Communications Executive and has worked for big Corporates such as SABMiller, Cadbury and Coca-Cola South Africa. She is currently the General Manager of Marketing & Business Intelligence at Trudon, a subsidiary of Telkom. She has over 16 years’ experience in this space and over 8 years at Executive level. Tumi, as she is affectionately known, is very involved in school structures, being the PTA chairperson and Council member of St Stithians College. She is also an academic in her own right; studying towards her PhD. Itumeleng is passionate about uplifting others and is a budding Philanthropist. A woman of many talents, she has recently added “published author” to her growing list of titles and maintains that her favourite title remains “mom” to her 10-year-old son.
Dr Carla Enslin, Head of Strategy, Vega School of Brand Leadership
Dr Carla Enslin is Head of Strategy and New Business Development at Vega School. Vega offers qualifications in design, brand and business studies in four major metropolitan areas in South Africa (Johannesburg, Cape Town, Durban and Pretoria). Carla’s interest and experience includes brand strategy, the design and implementation of brand identity systems and contact strategies. She also serves on the Brand Africa Council, is a Research Associate at the University of Stellenbosch Business School and a Teaching Fellow at the University of Cape Town’s Graduate School of Business. Carla acts as a consultant to and trainer for companies, both local and international.
Michelle Govender, Director: Strategic Marketing, B-Cause
Michelle recently joined the 5th Dimension team and heads up the strategic marketing of B-Cause. Having worked in strategic business development and Marketing at several companies, Michelle counts diverse ingenuity as her primary skill. She is passionate about brands and social causes. She also lectures brand and marketing related courses a Vega School of Brand Leadership.
Masego Chulu-Mantsho, Senior Brand & Marketing Communications Strategist at Ogilvy & Mather
Masego has been in the Brand, Marketing Communications and Strategy industry for the past 15 years. She is passionate about crafting strategies, launching and managing brands, as well as coming up with the best ways of engaging consumers with brands. Her experience varies from FMCG, Banking, Insurance and Telecoms. She studied her bachelor’s degree at Rhodes University and achieved her Honours through UNISA and currently busy with her Master’s Degree in Business Management. She is a mother and a wife and loves spending time with family.
Marthie van der Wat, Senior Marketing Manager, ADvTECH
Marthie van der Wat is a Senior Marketing Manager who has worked in the Education Management industry since 2001. She holds a BA in Communication from RAU, a Post Graduate Diploma in Integrated Marketing Communications from the AAA School of Advertising and is a certified Chartered Marketer South Africa. The last 11 years of her career has been spent as a member of the Divisional Management of the ADvTECH Schools Division where she has been a part of the team that grew the division from 7 000 students in 2006 to over 26 000 in 2017 through organic growth and acquisition. Her experience extends beyond the borders of South Africa having worked in several other African countries. Marthie lives in Johannesburg and believes that being a mother has been instrumental in her ability to understand and interpret the needs of the customers serviced by her brands.
Colin Northmore, Headmaster, Sacred Heart College
Colin Northmore obtained all his degrees from Wits University culminating in a Masters Degree in Education in which he specifically focussed on school discipline. He is currently Head of Sacred Heart College, a Marist school in Observatory, Johannesburg. He is a member of the Association of Moral Educators and has written a number of articles and co-authored books on topics such as School discipline, whole school evaluation and school quality management and dealing with substance abuse at school. Colin has been the Head of Sacred Heart College in Observatory Johannesburg since 2003. Prior to this he has worked in the Catholic Institute for Education, in the Centre for school quality and improvement and has been a teacher, head of department and deputy principal in various state schools. As part of his duties to ensure that Sacred Heart College remains involved in taking a stand against social injustice, he instituted the Three2Six project in 2008. This project provides a safe educational environment for 200 refugee children.
Dr Reaan Immelman, General Manager: Education & Skills | Group Citizenship I Barclays Africa
Dr Reaan Immelman obtained his PhD in School Marketing at the University of Johannesburg and is significant due to the fact that he is the only graduate with a doctorate in School Marketing in South Africa. Reaan has been involved mainly in the banking industry for more than 20 years, and more specifically the Education portfolio in both Retail and Business bank. He is currently the General Manager for Education and Skills at Absa. Previous education experience include positions such as the Dean of Commerce and Campus Director at the Pearson Institute of Higher Education, part time lecturer at Monash South Africa and supervision of post graduate students. He authored International academic Journals and conference papers and received the Best Reviewer Award at the Global Business and Technology Association Conference in Dubai in 2016. He is also the Founder and President of Smart Global Training Academy (, specialising in continuous staff development for Educators, including School Marketing Seminars.

Sponsors and Exhibitors

Would you like the opportunity to market your company’s products and services to delegates at this seminar?

For information on sponsorships and exhibitions please contact Siphiwe Mashoene+27 83 226 6657 or

  Price Excl. VAT
One-day seminar: 12 September 2017 R1 950 (excl. VAT)

Please note:

  • Payment must be received prior to attendance
  • Registration fees include refreshments, lunch, parking and seminar materials
SETA grants and accreditation requirements

Many of our delegates enquire about the accreditation of our events. There is a misconception that organisations qualify for SETA grants only for accredited programmes. This is not correct. The payment of SETA grants is regulated by the Government Gazette, no. 9867, Vol. 570, 3 December 2012, no. 35940. These Regulations clearly state that the SETAs “must allocate a mandatory grant to a levy paying employer” that has submitted a WSP and ATR by the regulated date, has provided all the information required in the regulated template, and is up to date with skills levy payments. Furthermore, the template in the Regulations (Section C: Skills Development) allows employers to include ALL planned training in the report; not only accredited programmes.



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+2711 706 1127
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For more information and to book your seat contact Siphiwe Mashoene on +2711 706 6009


To book your seat contact Magdeline Matlatse on +2711 706 6009

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