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Marketing in Schools Seminar

Effective strategies for branding your school

Information

12 September 2017
Ballywoods Office Park, 33 Ballyclare Drive, Bryanston

Research by Stellenbosch University shows that private school enrolment grew by 75.9% between 2000 and 2010 compared to only 1.4% in government schools. This is due to the rise of low-fee independent schools that were established in the past two decades. The number of schools claiming a share in the private institution enrolment pie in South Africa has increased. To stand out from the rest, your school needs the best marketing and branding strategy.

The digital environment has made it easy for school marketers to carry out their marketing strategies. However, competition has also escalated due to the cost efficiency factor in the digital media. Your school can benefit from digital media if you have the right strategies in place.

Schools should look to invest resources (time, money, energy) in the marketing function of their institution. Not only for immediate enrolment results, but for branding and boosting the school’s reputation. This will in the long run boost the enrolments figures of the institution.

So… how do you make your school stand out from the rest?

Good school marketers are always a step ahead! Join other school marketers and brand ambassadors at the Marketing in School’s conference to be held the 12th September 2017 in Johannesburg and ensure that you maintain the fundamentals of brand building for long term success.



Why you have to attend this seminar:

  • Get insights on reputation management and learn how to develop a reputation management strategy for your school.
  • Leave the seminar with tips on how to develop the best marketing strategy for your school
  • Discover how corporate social responsibility can boost your brand
  • Improve your school’s brand after hearing insights some of the best school brands in the country
  • Learn how to turn your stakeholders in to everyday ambassadors for your school

Who should attend:

  • Marketing managers
  • Marketing coordinators
  • Registrars
  • Business managers
  • School principals
  • Anyone involved with school promotions, admissions, development and community relations


MORE INFORMATION

Contact Maureen du Toit +27 83 226 6657 or maureen@knowres.co.za

Programme

ONE DAY SEMINAR • 12 SEPTEMBER 2017

07:30–08:20

REGISTRATION AND REFRESHMENTS
Meet attendees, speakers and KR staff


08:20–08:30

Opening and Welcome


08:30–09:15

Leadership’s impact on the brand – the effect on your institution


09:15–10:00

KEYNOTE: Developing a successful marketing strategy for your school


10:00 – 10:30

MORNING BREAK
Enjoy some refreshments to keep you energised and connect with fellow delegates & speakers.


10:30 – 11:15

Optimising Digital Media for branding and marketing your school

11:15- 12:00

Reputation management for your school - preparing, managing and the aftermath

 
12:00 - 13:00

LUNCH - FEED YOUR BRAIN TO ENHANCE THINKING PERFORMANCE
Enjoy a mouth-watering lunch with a wide selection of gourmet dishes


13:00 – 13:45

Using Corporate Social Responsibility to reinforce your brand


13:45 – 14:30

Panel Discussion: Stakeholder-led marketing - How to turn stakeholders into everyday ambassadors


14:30 – 14:45

AFTERNOON BREAK
Take a quick break, enjoy some afternoon refreshments and recharge for the last sessions of the day.


14:45 – 15:30

Old School vs New School marketing:  Is your marketing strategy the right one for your school?


15:30

CLOSE OF SEMINAR


Speakers

Speaker lineup to follow...

Sponsors and Exhibitors

Would you like the opportunity to market your company’s products and services to delegates at this seminar?

For information on sponsorships and exhibitions please contact Maureen du Toit  +27 83 226 6657 or maureen@knowres.co.za
   
   
   


REGISTRATION FEES
  Price Excl. VAT
One-day seminar: 12 September 2017 R1 950 (excl. VAT)

Please note:

  • Payment must be received prior to attendance
  • Registration fees include refreshments, lunch, parking and seminar materials
SETA grants and accreditation requirements

Many of our delegates enquire about the accreditation of our events. There is a misconception that organisations qualify for SETA grants only for accredited programmes. This is not correct. The payment of SETA grants is regulated by the Government Gazette, no. 9867, Vol. 570, 3 December 2012, no. 35940. These Regulations clearly state that the SETAs “must allocate a mandatory grant to a levy paying employer” that has submitted a WSP and ATR by the regulated date, has provided all the information required in the regulated template, and is up to date with skills levy payments. Furthermore, the template in the Regulations (Section C: Skills Development) allows employers to include ALL planned training in the report; not only accredited programmes.


REGISTRATION OPTIONS

ONLINE REGISTRATION

Please note that you will automatically be registered and invoiced for this event.

 

FAX OR MAIL YOUR REGISTRATION

Please download the registration form and return by:

FAX
+2711 706 1127
Attention: Conference Department

MAIL
Knowledge Resources, Conference Registration, P O Box 3954, Randburg, 2115, South Africa
            Download form
 

PHONE US

Please call a conference customer care consultant on +2711 706 6009

Online Registration Form

Please select a registration option below:


One-day Seminar
Pre-Seminar Workshop

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Please select the options you would like to register for eg. if you want to attend the Seminar only, tick the appropriate button. To deselect your options, tick the - Clear selection button and reselect your options. Please refer to the registraiton options for relevant fees)



SPECIAL OFFERS

  • Register for 3 people and the 4th person attends free of charge!
  • Special discount for registered NPO’s, small businesses (30 or less employees) & full-time lecturers at universities – contact us for more information!


MORE INFORMATION

MORE INFORMATION

For more information and to book your seat contact Siphiwe Mashoene on +2711 706 6009 
siphiwe@knowres.co.za

REGISTER

To book your seat contact Magdeline Matlatse on +2711 706 6009 
magdeline@knowres.co.za

 #MIS2017KR - Follow the conference build up and proceedings on TWITTER
Engage with us! @KnowledgeRes


 

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