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Millennials Marketing Seminar

Engage, earn trust, increase business


27 July 2017
The Radisson Blu Gautrain Hotel | Johannesburg

Millennials are becoming the biggest spending generation year-on-year, yet brands are missing out because of ineffective marketing strategies. The rise of millennials has forced brands to stop relying on the idea that they can expect to gain loyalty from its customers. Brands have to find new ways of marketing – to engage and earn customer loyalty.

The complexity of the millennials market makes it very hard to penetrate. Like every generation that came before, they come with their own set of characteristics that make them unique. They have different attitudes, requirements and buying behaviour. The best way to prepare for future marketing trends is to study the behaviour of this demographic.

We have invited subject matter experts to the Marketing to Millennials Seminar to be held the 27th July 2017 to share best practices on how to engage this market. The programme is designed to assist companies in developing effective marketing strategies that will deliver authentic, action-driven messages to their target market.

Why you should not miss this event:

  • Discover ways of engaging millennials – what will make them dig deep in to their pockets
  • Get insights into all areas of youth lifestyle & culture
  • Be inspired by Converse, a brand that managed to penetrate millennials of all genders, class and ethnicity.
  • Learn about the rise of gender-neutral marketing and why it has important implications for South African brands when marketing to the youth
  • Understand millennial mobility. Get insights that will change how you market to this mobile audience
  • Uncover the truth behind some of the misconnects about millennials
  • Streamline your organisation after learning how the most innovative brands communicate
  • Connect, network and share with other marketers

Who should attend:

  • Marketing Directors
  • Marketing Managers
  • Heads of Brand
  • Brand Managers
  • Campaign and Account Managers
  • Digital and Social Media Marketers
  • CEO’s and Business Owners

For more information about the Seminar, please contact Siphiwe Mashoene on or +27 11 706 6009.




Registration and Morning refreshments


Welcome by chairperson

Busi Ntuli, Managing Director, TransAfrica Radio


The 10 Commandments of Marketing to Millennials.

Mokebe Thulo, Portfolio Manager, HDI Youth Marketeers


CASE STUDY: Converse – The secret behind the success of Converse in South Africa

Claire Conchar,
Head of Marketing, Skye Distribution (PTY) Ltd

10:00 – 10:30

Tea Break

10:30 – 11:15

Millennials: The Big Picture

Rita Doherty,
Group Strategic Director, FCB Africa

11:15- 12:00

The Kasi millennial – what influences their buying behaviour?

Lebo Motshegoa, MD, Foshizi

12:00- 12:45

The Millennial Communication Loop

Misha Dhupelia ,
Navigator: Strategic Brand Communication , Vega

12:45 - 13:30 Lunch

13:30 – 14:15

The rise of gender-neutral marketing

Jess Jorgensen, Director, African Insights, Instant Grass International

14:15 – 15:00

Mobile and millennials:  Interesting (and surprising) insights that will change how you market to this mobile audience

Candice Goodman, MD, Mobitainment (Pty) Ltd

15:00 - 15:15 Afternoon Break

15:15– 16:00

Millennials and the experience economy:  How to design experiences that will ‘’wow’’ Digital Natives

Bongani Chinkada, Business & Strategy Director and Mike Silver, Co-CEO, ELEVATOR


Close of Conference


Mokebe Thulo, Portfolio Manager, HDI Youth Marketeers
Mokebe holds a BCom Law degree (in Marketing and Business Management) in hand, Mokebe followed her passion for media and marketing to a content creation position. Her work on the Big Brother website and other DStv digital properties led her to the behind, and more excitingly, in front of the camera work on Channel O and In 2012 Mokebe took on the role of Communications Manager at HDI Youth Marketeers, developing the company’s PR strategies, while aligning internal communications and managing stakeholder communications. She now works as a Portfolio Manager, crafting her expertise in education programmes, keeping up with youth trends, and uncovering the secret to marketing to millennials.
Rita Doherty, Group Strategic Director, FCB Africa
Rita has an MBA (cum laude dissertation) as well as an honours degree in Literature and Philosophy. Her advertising career spans three roles from Media Director, to Head of Data Analytics and Group Strategy Director. Rita’s brand responsibilities have seen her lend her sharp mind to Toyota, Coca-Cola, Eskom, Distell, Savanna, Klipdrift, Cell C, Lexus, SABC, Wimpy and Vodacom. She is also tasked with driving integration across all channels and group partners.
Lebo Motshegoa, MD, Foshizi
Lebo Motshegoa is the managing director at Foshizi. He has been nicknamed The Insight Guru by many media publications that occasionally call on him to make sense of consumer insights. Lebo is also the author of township lingo dictionaries having being the first person in South Africa to publish these dictionaries that went on to win him awards and recognition as the go-to person for black consumer insights. Foshizi is a mass market research company that is a leading specialist in the main market. We have been in business for 14 years. Foshizi goes to the people, be it in the townships or rural areas to conduct their research. Their research has opened new avenues for clients likes DStv, Tiger Brands, Kellogg's, Toyota, Nandos’, and SARS to name a few.
Jess Jorgensen, Director, Director and Strategic Analyst, Instant Grass International
As a Director and Strategic Analyst at IGI with a 12 year background in research, documentation and analysis of African youth culture, Jess uses empathy-driven research tools to gain firsthand insights in field, traveling regularly throughout the continent to understand the Small Data. Jess works primarily with multi-national corporations, aligning global strategies with local consumer nuances in African countries. Having been at the forefront of numerous local trends, coupled with her deep connection to youth culture, Jess compiles annual category-specific client reports and is a regular speaker at national marketing-related conferences.
Candice Goodman, MD, Mobitainment (Pty) Ltd
Candice Goodman was the first Certified Mobile Marketer in SA and the Head of the Education & Training committee of the Mobile Marketing Association of South Africa. Her mobile marketing consultancy, Mobitainment, was the first African company to win a Mobile Marketing Association Award back in 2009, and has become one of the longest and most consistently international mobile marketing award winner in Africa with wins for the last eight years! In 2013 it earned the title of Organisation of the Year from the Direct Marketing, showing how Direct Marketing is seeing the importance of mobile in the marketing mix. She is very passionate about sharing how we, in Africa, can do smart marketing without needing a smart phone!
Bongani Chinkanda, Business & Strategy Director, ELEVATOR
Born and raised in Malawi, Bongani Chinkanda was schooled in Harare, Zimbabwe before completing a degree at Rhodes University in Grahamstown. He is a strong believer in solving client business problems, specialising in the mass market, and is passionate about bringing big ideas to the people. Bongani worked in trade and shopper marketing for companies including Unilever, BP, Kraft Foods and Kimberly Clark from 2003 until 2008 before embarking on a career in advertising. He founded Dzuwa Media in 2008 to serve as a promotional goods supplier to the Malawian and Zimbabwean markets, growing into a brand activations agency with a mass market focus that included work in Namibia, Botswana, and South Africa in 2010. Their blue chip clients included SAB, Colgate, and Hollard. In 2016 they merged with Stretch Marketing now Elevator, to further extend their middle and mass market offering.
Mike Silver, Co-CEO, ELEVATOR
Mike Silver is the founder and MD of Stretch Experiential Marketing. Mike has been working in the below the line & brand experience arena since 2000. Following his work with youth event properties and festivals in SA, Mike moved to the UK where he worked in sponsorship consultancy and later experiential marketing for one of the UK’s largest agencies of its type, RPM. During this time he helped assist various blue chip clients (including Unilever, Diageo & Yahoo!) with experiential strategies and campaigns. In 2009, Mike returned to SA and started Stretch Experiential Marketing. The agency built a reputation as specialists in developing BTL campaigns for national execution in both B2B and B2C environments. The agency’s clients included Chevron, Lipton Ice Tea, Pepsico, Pernod Ricard, Standard Bank & Metropolitan. In 2017, Stretch merged with Point Blank (a national BTL agency) to form ELEVATOR. As Co-CEO, Mike oversees the business 4 business units (including ELEVATOR Engage; the agency’s b2b and employee engagement offering) and 50 staff in 3 offices around the country.
Busi Ntuli, MD, Transfrica Radio
Busi Ntuli is an entrepreneur, co-founder and MD of TransAfrica Radio. TransAfrica Radio is a satellite and online radio station, which aggregates urban youth listeners from across Africa through its 100% African music offering. She has over 20 years of media experience. She jokingly refers to herself as a closet comedian and writer who is passionate about Africa, its people and the wealth of talent Africa produces daily.
Misha Dhupelia , Navigator: Strategic Brand Communication , Vega
Misha completed her Honours Degree in Media & Communication at UKZN in 2002. She joined FCB Africa as a media planner after spending two years in London. She then landed a job with 5FM as an on-air promotions coordinator and a year into that transitioned into their Brand Sales Manager, a position she held for a further 5 ½ years. Here she was ¼ of a management team that strategically developed a platform for South Africa’s youth encompassing everything from music to charitable efforts. Misha currently lecturers 1st, 2nd and 3rd year students brand communication strategy, looking at the parallels one can draw between what it is we teach them about how best brands should communicate; how brands are currently communicating with this audience, and how they would like to be communicated to.
Claire Conchar, Head of Marketing, Skye, Distribution (PTY) Ltd
Claire holds an Honours Degree from University of Stellenbosch. She started in radio and ended up in retail but most importantly found her true passion – marketing! She is currently Head of Marketing at Skye Distribution – managing an amazing team who work on Converse, Dickies, Nike kids and Jordan kids to name a few. She manages an annual budget of over R70 Million and manage all our creative, media and PR agencies.

Sponsors and Exhibitors

Would you like the opportunity to market your company’s products and services to delegates at this seminar?

For information on sponsorships and exhibitions please contact Barbara Spence


27 July 2017 - Millennials Marketing Seminar
R4 200.00 excl. VAT
R4 788.00 Incl. VAT

Please note:

  • Payment must be received prior to attendance
  • Registration fees include refreshments, lunch, parking and conference material
SETA grants and accreditation requirements
Many of our delegates enquire about the accreditation of our events. There is a misconception that organisations qualify for SETA grants only for accredited programmes. This is not correct. The payment of SETA grants is regulated by the Government Gazette, no. 9867, Vol. 570, 3 December 2012, no. 35940. These Regulations clearly state that the SETAs “must allocate a mandatory grant to a levy paying employer” that has submitted a WSP and ATR by the regulated date, has provided all the information required in the regulated template, and is up to date with skills levy payments. Furthermore, the template in the Regulations (Section C: Skills Development) allows employers to include ALL planned training in the report; not only accredited programmes.
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+2711 706 1127
Attention: Conference Department


Knowledge Resources, Conference Registration, P O Box 3954, Randburg, 2115, South Africa

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Two-day Conference
Day One of Conference
Day Two of Conference
Pre-conference Workshop 1
Pre-conference Workshop 2

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  • Register for 3 people and the 4th person attends free of charge!
  • Special discount for registered NPO’s, small businesses (30 or less employees) & full-time lecturers at universities – contact us for more information!


For more information and to book your seat contact Siphiwe Mashoene on +2711 706 6009


To book your seat contact Magdeline Matlatse on +2711 706 6009

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